Beyond Curb Appeal: Things to Consider When Selling your Home

There are many factors to consider when selling your home.  Spring is upon us and it’s always the best time to sell.  It’s simply because the highest number of buyers are heavily searching for their new home in the spring.  You may be thinking of how to improve your home’s curb appeal or how to effectively stage your home to attract the most buyers so here is a curated list of things you can do to prepare your home but there are more factors to consider when thinking of selling your home.

Interest rates have steadily been rising and it may impact a buyers ability to purchase your home.  Buyers will have to reevaluate how much they can buy based on their current rate and total mortgage payment.  Don’t worry, we still have plenty of buyers out there and the rising rates don’t mean they can’t buy but it affects their maximum price point.  Factors like this make it critical that you are fully prepared to sell your home and that includes partnering with the right agent who knows the market.

Buyer Profiles

Who is most likely to buy your home?  Where are are they coming from?  How can we effectively reach them?  When interviewing agents, you should be asking these questions.  We’re in a data-rich world and lucky for us, we have all the information we need to target the right demographic that is most likely to buy your home.  This rich buyer data will help determine the marketing strategy and reach the right people from the start.

Sample of buyer profile mapping

Local Knowledge

It’s important to get a firm grasp of what’s happening in your current market in order to build an effective marketing plan.  By understanding your local market, your agent will help you compare how your home currently compares to the market that it’s in. Empowered by this type of insight, your agent can craft a marketing plan that tells the story of your home in the most compelling way.

Sample of local market trends in Fredericksburg, VA

The Right Price

You’ve most likely looked at the value of your home online.  These Automated Valuation Models (AVM) can be useful but it doesn’t tell the whole story.  It examines hard data like the size of your home, the number of bedrooms and bath, location to what has sold in your area.  However, it doesn’t take into consideration the condition and amenities of the home that it’s using as a comparable nor the condition of your home. Don’t get stuck in a price for your home until you consult a real estate agent that can compare your home to real-time information as well as review the all the aspects of the home.  For example, a neighborhood with lakefront properties can vary greatly in pricing depending on its location within that community.

Preparing to sell your home means partnering with the right real estate professional.  They can give you valuable insights on every step of the process.  They can help guide you through making decisions on what will have the most impact on a buyer.  These changes can affect the marketability of your property so consult a real estate agent sooner than later!


I’m an Associate Broker at Coldwell Banker Elite in Fredericksburg, VA.  I love all things design, food, smart home and 90’s music.